Northern, the UK’s largest train operator outside London, is delighted to announce the arrival of its first DigiPod at Manchester Victoria station.

The large digital retailing pod provides an innovative way to share information with customers on the move, such as advertising campaigns and the latest real-time information. It is also being used as advertising space for other companies.

The recently refurbished Manchester Victoria station has been chosen for the location of the first DigiPod as it is one of Northern’s busiest stations and a major hub for commuter services in its Central region.

Stuart Taylor, Northern’s Commercial Manager for the Central region, said “We’re really excited about this brand new concept and would love to know what our customers think too. If you’ve got any feedback or a great idea for new content then please let one of the team at Manchester Victoria know.”