MULTI-MILLION POUND AD CAMPAIGN FEATURES YORKSHIRE CONDUCTOR
Northern, the UK’s largest train operator outside London, has launched its biggest ever advertising campaign, and with it one of its employees into the limelight.
Adrian Rushworth, a conductor from Bradford features at the end of the 30 second television advert, as the face of Northern, welcoming customers to Blackpool North station. The ad campaign’s message is ‘We are Northern’ and highlights the fun memories that can be made with a day out by train in the north of England.
Adrian, 56, has worked for Northern for 10 years and says: “I applied to take part in the advert as I thought it sounded like a good experience and life is for living and trying new things. The day’s filming was eye-opening and I really enjoyed seeing the process of creating something like this and being a part of it. My friends and family have seen the advert and think it’s great and lots of my customers are giving me a smile which is really nice.
“I don’t really see myself as the ‘Face of Northern’, I think that’s a title that hundreds of my colleagues hold on a daily basis as we provide service to our customers. Appearing on TV means there’s something for my great, great grandchildren to see me on in years to come!”
Richard Allan, Customer and People Experience Director for Northern, comments: ““Adrian is a perfect fit for the advertisement because he provides a really friendly, warm welcome to our customers. Travelling with Northern is a great way to visit the fantastic places we have on our doorstep and the advert showcases this perfectly.”
The campaign is also running across radio, posters and online.